For an artist, the world of fashion can seem more like a business than a world of creative fashion design. Aspiring fashion designers need to understand that this is all necessary. Business is the life blood of fashion and the fashion itself is only the soul. Fashion simply wouldn’t be able to see mass production if it were any other way. So you may be a ‘creative’ but as a fashion designer you must develop a passion for not only design but manufacturing challenges, the excitement of marketing and overcoming competition.
In the professional world of fashion, you’ll spend less than 10 percent of your time designing your collections and the rest of the time working out money management issues, and executing marketing strategies. These are the only things that will give life to your creative work and allow you to survive as a fashion designer so your garment designs will hit the store shelves and not just remain the beautiful figments of your creative imagination.
You want to become well acquainted with the business aspect of fashion. Don’t even think of starting out on you own. Work for any designer, design house or clothing manufacturer first so you can become well versed in how the fashion industry works on a daily basis and carefully climb up the ladder from there. Study how other fashion designers made their way to the top. Most of the biggest name designers worked under other designers for years before they started their own labels. They often worked for more than one fashion designer or fashion house. Having different positions and seeing different ways of how business was handled, they gained hands on knowledge, experience, confidence and acquired indispensable assets of credibility and reputation at the same time.
So if you’re getting into fashion design you’ve got to plan on being a lifer if you’re going to one day own your own line. Here is a list of characteristics you need to either have already or acquire as you go along in order to become a successful fashion designer:
- A hard edge against negative feedback and rejection.
- You need a very competitive spirit.
- You need the ability to be organized and be able to function under extreme stress of dealing with difficult people, multiple deadlines and responsibilities.
- You need to love or learn to love the marketing, negotiating and networking game in the world of fashion.
- And you need the willingness to keep your mind open to learning new things as a fashion designer.